Manuela Reichert grew up in Salzburg and has lived in Upper Austria since 1992. After studying business administration at the JKU and graduating from the ICCM University of Applied Sciences, she has worked as a Managing Director in the cultural sector for over 20 years. Of these, she worked for 18 years in the Kulturpark Traun and for 2 years for the Philharmonie Salzburg and the Children's Festival. As an enthusiastic singer in a blues band, she has experience not only of cultural management, but also the stage itself.