Stefan Heinisch grew up in Ansfelden and, after stopovers in destination management in Salzburg and Carinthia, landed back in Upper Austria (Almtal). Among other things, he is a trained hotel manager and studied tourism management and leisure business in Krems with stays abroad in Philadelphia (USA) and Florence (Italy). In 2018-19, as project manager and part of the bid team, he was jointly responsible for the award to Salzkammergut. After the founding phase of the Capital of Culture Bad Ischl - Salzkammergut 2024 GmbH, he also briefly acted as managing director from August 2020 and is now responsible for the areas of tourism, mobility and regional cooperation.