Schools
Why art associations?
Great art is often presented on the big stages and in renowned museums. However, great art is usually created on a small scale, in the studios and workshops of artists. and workshops of artists, whose first port of call are often the art associations. are often the art associations. Many well-known names have emerged from Upper Austria’s art associations, who have enriched our land of art and culture in the long term. It is precisely such new talents and dormant potential, POTENTIALS OÖ now offers an international stage. international stage.
A PROJECT OF THE EUROPEAN CAPITAL OF CULTURE 2024 For one year, the entire Salzkammergut region will be the centre of the European art scene and – at the centre of it all – Gmunden as the venue for POTENTIALS OÖ.
THE VENUE
As a formative and life-giving element, salt has characterised the Salzkammergut region for centuries for centuries, making it flourish and, not least, shaping its cultural development. development. The landscape of the Salzkammergut has always inspired many creative spirits who have left their mark on the region with their art just as noticeably as the salt has always done, as the salt has always done. It is therefore no coincidence that the Salzkammergut also has a tradition as a starting point for new ideas, young talents and big names. And And it is precisely this quality that is now in the European spotlight for a whole year. Gmunden, the birthplace of the POTENTIALS OÖ, is right in the centre of it all: a culturally renowned town, nestled in a picturesque setting between a mountain panorama and crystal-clear Lake Traunsee. Lake Traunsee.
More: potentials-ooe.com
