Management
Elisabeth Schweeger
Artistic Director
Elisabeth Schweeger, born in Vienna. Artistic Director of the European Capital of Culture Bad Ischl – Salzkammergut 2024 GmbH. Studied comparative literature and philosophy in Innsbruck, Vienna and Paris. Active as curator: Academy of Fine Arts in Vienna, Venice Biennale, Ars Electronica Linz, Documenta Kassel, OK Linz and Landesgalerie Linz (including DonauArt /HÖHENRAUSCH 2018) among others. Journalist and cultural manager: artistic director of the Marstall / Bayerisches Staatsschauspiel (1993 – 2001), chief dramaturge at Bayerisches Staatsschauspiel, artistic director of Schauspiel Frankfurt (2001 – 2009), artistic director of KunstFestSpiele Herrenhausen, Hannover (2009 – 2015). Managing Director/Artistic Director of the Akademie für Darstellende Kunst Baden-Württemberg (2014 – 2022). Elisabeth Schweeger lives and works in Germany and Austria.
Manuela Reichert
Managing Director
Manuela Reichert grew up in Salzburg and has lived in Upper Austria since 1992. She lives in Luftenberg as well as recently in Bad Ischl. After studying business administration at the JKU as well as graduating from the ICCM School of Cultural Management, she has been working as a managing director in the cultural sector for over 20 years. Of these, she worked for 18 years at the Kulturpark Traun and spent 2 years working for the Salzburg Philharmonic Orchestra and the Kinderfestspiele (Children´s Festival). As an enthusiastic singer of a blues band, she also knows the stage side in addition to cultural management.
Thorsten Schwarz
Assistant Artistic Director
Thorsten Schwarz grew up in Graz and studied musicology at the University of Music and Performing Arts in Graz. He began his professional career at University of Music and Performing Arts, at Musikverein für Steiermark and at Graz Opera. In summer of 2022, he initially went to Bad Ischl to work at the Lehár Festival. The following spring, he finally decided to move to Bad Ischl to work for the project of 2024 European Capital of Culture Bad Ischl Salzkammergut. In addition, Thorsten Schwarz is active as a musician in Graz, Vienna and Bad Ischl. Among other things, he plays double bass in the Graz University Orchestra, but also in jazz and pop ensembles (double bass and electric bass). A formation was formed last summer (2022) in Bad Ischl: Susanne Marik and the Palast Ensemble under the direction of Béla Fischer. Among other things, they play old popular songs from the 1920s and 30s.
Bettina Bayr-Gschiel
Assistant Managing Director
Bettina Bayr-Gschiel grew up in Linz and lives alternately there and in Vienna, now also in Bad Ischl. She is a trained office administrator. Her professional path led her via Union representative to politics. Meanwhile, she completed a social science degree in Linz in cooperation with the University of Strasbourg. In summer 2023, she completed her studies in sports, culture and event management at the FH Kufstein. Since autumn 2023, she has been a member of the Capital of Culture team in Bad Ischl.
In addition, she is a puppeteer at the Linz Puppet Theatre, a trained presenter and speaker. She is a fan of FC Blau Weiß Linz and president of the fan club “Salon Blauweiss Linz”, whose purpose is to combine football and culture. When her time allows, she presents football programmes on the non-commercial station DORF TV and on Radio FRO.
Programme Team
Architecture & Craft
Eva Mair
Head of Building Culture and Crafts
Eva Maria Mair, born in Kirchdorf/Krems (Upper Austria) lives in Bad Ischl and Vienna. She graduated in “Social Design_Arts as Urban Innovation” (University of Applied Arts Vienna), Spatial Planning (TU Wien (Vienna University of Technology)) and Political Science (University of Vienna). In the past she worked at the Austrian Cultural Forum in Cairo, at the Federal Chamber of Architects and Civil Engineers and in various freelance and interdisciplinary projects at the interface of art & culture, urban & regional development.
Ecology, Agriculture & Social
Christina Jaritsch
Head of Programme Ecology, Agriculture & Social Affairs
Head of Evaluation
Christina Jaritsch returned to the Salzkammergut after studies in Vienna, Nancy and Havana. She studied political science, philosophy, Romance studies, economics and German as a foreign and second language. After graduating in Political Science from the University of Vienna with Birgit Sauer in 2019, she was actually only going to make a short stopover in Ebensee, but ended up staying longer. She managed the LEADER project Marktschwärmerei of the Frauenforum Salzkammergut, worked as a freelance editor for Austrian online and print media (e.g. mokant.at and Die Furche) and, after returning to the Salzkammergut, completed her apprenticeship as a skilled agricultural worker – with her newly acquired knowledge, she is experimenting on her parents’ farm in Ebensee am Traunsee.
History & Museums
Lisa Neuhuber
Head of Remembrance Culture, History and Museums
Lisa Neuhuber grew up in Ebensee and, after stopovers in Amsterdam and Vienna, ended up back in the Salzkammergut. Among other things, she is a cultural and social anthropologist, was a board member of the KUPF Upper Austria, the association Gedenkdienst and for many years active in the mediation of contemporary history. Currently she is involved in the cultural association Kino Ebensee, the Women’s Forum Salzkammergut and the association Zeitgeschichte Museum Ebensee. From the beginning, she was significantly involved in the application for the European Capital of Culture 2024. As project manager, she now takes care of the development and implementation of the program, especially in the content areas of (Nazi) history, remembrance culture and tradition/cultural heritage, as well as in the regional museums. Regional development and interdisciplinary thinking are particularly close to her heart.
Music, Youth & Community Building
Christian Haselmayr
Head of Programme Music, Youth & Community Building
Christian Haselmayr was managing and artistic director of KV KAPU in Linz for a long time. After his stay in Berlin, where he worked full-time in business development at Club Tresor, he most recently worked with the music agency Spoon in Vienna and the non-commercial TV station DORFTV in Linz. On the side, he was self-employed in the music, art and culture sector as well as in political education. He curates the music nightline of the Crossing Europe Film Festival and is a member of the City Cultural Advisory Board of the City of Linz as well as on the board of the Kulturplattform Oberösterreich (KUPF).
Wolfgang Schlag
External curator music
Wolfgang Schlag, born in Waidhofen/Ybbs, founded numerous festivals, including the world music festival Glatt und Verkehrt in Krems. For Peter Sellars, he curated a series of socially committed art projects in Vienna’s Mozart Year 2006. From 2005 to 2019 he curated the Into the City series as part of the Wiener Festwochen. In 2020, he launched the climate culture festival Markt der Zukunft. In 2011, he received the Golden Decoration of Merit of the City of Vienna for his artistic projects. Wolfgang Schlag is editor of ORF Austria 1.
Performing Arts and Literature
Sonja Zobel
On maternity leave
Sonja Zobel is a producer and cultural manager who studied acting in London and returned to Bad Goisern after the Brexit. She founded the Wolfgangsee Summer Theater in 2018, which enjoys great popularity. Her favorite acting productions include the boy in “Waiting for Godot” for London Classic Theater (directed by Michael Cabot), diverse roles in Hermann Hesse’s “Steppenwolf” for Salzburg Landestheater (directed by Johannes Ender) and Jenny in “Asip and Jenny” for TATU Theater (directed by Caroline Richards). Her passion belongs to theater, especially young audiences and participatory projects.
Martina Rothschädl
Head of Performing Arts and Literature
She grew up in Bad Goisern, lives in Bad Ischl and has been working in the cultural sector for many years following a lengthy stay abroad. Starting with the Salzburg State Exhibitions, European Art Forum, International Summer Academy of Fine Arts Salzburg and over 10 years as project assistant to Xenia Hausner. Most recently also part of the team at the Festival of the Regions in the Salzkammergut.
Visual Arts
Simone Barlian
Head of Visual Arts
Artist & curator from Gmunden. She is passionate about spatial theory and is particularly interested in transformative and socio-political interaction in/through art. Opening up social issues through art and thus creating spaces of debate is her drive here.
Important stations: Art projects in Austria and abroad with the raumarbeiterinnen collective, curator at Linz Art University, artistic director of the Oberösterreichischer Kunstverein, Landeskulturbeirat.
Since the beginning of August, she is now the program director of the visual arts in the course of the Capital of Culture 2024.
Teresa Kranawetter
Assistance Visual Arts
Website & Content Management
Teresa Kranawetter grew up in Neukirchen and studied art history in Vienna. Besides she works as a freelance artist in the field of visual arts and participates as an author in the platform resonanzen.store. In the past she has worked in the art and culture sector, among others at the regional museum “Egger Haus” in Altmünster, at the Galerie bei der Oper and at the gallery and auction house Lehner & Lehner in Vienna. For the Capital of Culture Bad Ischl – Salzkammergut 2024 Teresa is working as the visual arts assistant.
Gottfried Hattinger
Studied art in Linz. 1987 to 1991 artistic director of the festival ‘ars electronica’ at the Brucknerhaus Linz. Since then active as a freelance cultural seasonal worker. Conceives and designs festivals, cycles and exhibitions with a preference for intermediate areas of contemporary art and culture – performance and theater, visual arts, sound art and music, old and new media. As curator among others in Fukui/Japan, ‘tenBosch/Holland, Munich, Graz (steirischer herbst), Linz (Landesmuseum “Objekt:Video”, “ReiheVideoKunst”), O. K – Centrum für Gegenwartskunst (“Performance-Relikte&Sedimente”, “Sozialmaschine Geld”, “Weltmaschine”), City of Linz (“Hybrid Factory”), Klangraum Krems (Kontraste-Festival “Seltsame Music”) and in Vienna (Künstlerhaus exhibition “Space Inventions – Der künstliche Raum”). – From 1995 to 2015 co-creator of the SPIELART Festival in Munich; from 2010 to 2018 artistic director of the Festival der Regionen; 2020 artistic director of the KulturRegion Stuttgart. In addition, book author („Über die Sinne – eine Ausstellung“, „Maschinenbuch – eine Sammlung zur Kultur- und Kunstgeschichte der Apparate“). Lives and works in Ottensheim.
Gerald Priewasser-Höller
“FREIGANG”, designing spaces according to content.
From theoretical philosophical approaches to analytical spatial conception, to experimental development. In between Art & Architecture
staging spaces spatial experiences
2005 to 2022 Board member of “Festival of the Regions”, since 2022 Festival Advisory Board
2006 to 2019 “Ars Electronica Linz GmbH”
International exhibition design and art in architecture.
Studied at the University of Art and Design Linz and Zurich University of the Arts
Dramaturgy
Jana Lüthje
Dramaturgy, Dance (Project “G/R/E/T/E” HZT Berlin)
Jana Lüthje is dramaturge for the European Capital of Culture program. As a curator she initiated “Moving the Forum”, a dance project at the Humboldt Forum that combines physical research, critical discourse and performative practice.
Through activities at the Centro Nacional de las Artes in México D.F., for festivals such as Tanz im August and IN TRANSIT | Haus der Kulturen der Welt, and as artistic project director for the Thalia Theater (TURN-Fonds Kulturstiftung des Bundes; Theater der Welt 2017), she is in contact with diverse international perspectives, which she incorporates into her work for the European Capital of Culture.
She passionately work(s) with artists as a production manager, in distribution & public relations for contemporary dance and was co-director of Tanzbüro Berlin.
Studies of Cultural and Media Management (HfMT Hamburg), Curating in the Performing Arts (University of Salzburg and LMU Munich) and American, Hispanic and Latin American studies (University of Hamburg and Smith College, USA).
International Relations
Barbara Eigner
International Relations
Barbara Eigner studied Romance Studies, International Development and Media Cultural Analysis/Analyse des pratiques culturelles in Vienna, Düsseldorf and Nantes. Her enthusiasm for art, culture and intercultural communication kept her in France for a longer time, where she worked at different international cultural centers in the field of festival and exhibition organization. Now she supports the team of the Capital of Culture in the area of International Relations.
Production
Maria Neumayr-Wimmer
Head of Production
Maria Neumayr-Wimmer completed a double apprenticeship as a retail saleswoman as well as decoration and interior design and started her own business as a window dresser for international brands at a young age. She held key positions with the Upper Austrian Green Party for over a decade before taking on responsibility as managing director of WearFair, Europe’s largest ecological trade fair. After studying intercultural skills part-time at Danube University Krems, she has also worked in photography and videography as part of marandjosef, including documentaries in Kenya and Ethiopia. Maria is the mother of two grown-up daughters and lives in Altmünster.
Marian Holzmüller
Artistic Administration
Marian Holzmüller graduated in Theater, Film and Media Studies at the University of Vienna. He dedicated his master’s thesis to the topic “Cinema and Cellar – A Typology of the Cellar in Film”. Parallel to his passion for film, he also pursued his passion for music as one of the organizers of a local music festival in Weitra. During his studies he worked for the EU funding agency in the Interreg program Slovakia – Austria. For the European Capital of Culture, he relocated from Vienna to Bad Ischl without further ado.
Carla Ohler
Artistic Administration
Carla Ohler is a student of theater, film and media studies at the University of Vienna. She dedicated her bachelor thesis to the topic “The concept of home and nomadism using Nomadland as a film example”. She is originally from the Salzkammergut region, but moved to Vienna for her studies. Recently she found her way back to her home region. For the European Capital of Culture, she moved her residence from Vienna to Bad Ischl.
Hannah Kickert
Production Employee
Hannah Kickert moved to Bad Ischl for the European Capital of Culture Bad Ischl, after interim stays in Canada, the USA and the Netherlands. After training as a classical ballet dancer at the Vienna State Opera Ballet Academy, Hannah Kickert worked as a professional ballet dancer at the Vienna State Opera, and then as a freelance dancer in Austria and the USA. She completed her Bachelor’s degree in Political Science at the University of Vienna and her Master’s degree in Corporate Communications at the University of Amsterdam. She gained her first non-dance professional experience at the European Forum Alpbach, where she worked among other positions in administration, communications and production. As a member of the production staff at the European Capital of Culture Bad Ischl, she would like to combine her artistic experience on stage with her experience backstage.
Elfi Sonnberger
external Employee
Production Manager “sudhaus”, “Art Your Village”, “Remote Bad Ischl” and “KOKO – Collaborative Constructions”
After several years in the private sector in Linz and Vienna, she graduated from the University of Arts Linz for Experimental Visual Design. Several stays abroad in Barcelona, San Francisco and Sydney, as well as an art mediation course in Vienna and a training for internaltional Cultural Management at the Foundation Marcel Hicter in Brussels rounded off her education. In addition to art education and artistic and curatorial projects, she has been active in cultural policy in various advisory boards, as well as in the run-up to the application for Linz09 as European Capital of Culture 2009 and the Linzer Stadtwerkstatt.
Over the past 20 years, she has been responsible for and shaped the entire cultural program of the Upper Austrian Chamber of Labor. Now Elfi Sonnberger brings her expertise to the Visual Arts´ projects of curator Gottfried Hattinger for the European Cultural Capital Bad Ischl Salzkammergut 2024.
Celestine Kubelka
Production Manager “A woman who knows what she wants!” and “URLICHT PRIMAL LIGHT”.
Theresa Weber
Coordination Volunteers
Theresa Weber, born and raised in Vienna with family roots in the Salzkammergut, studied sports, culture and event management in Kufstein and Mexico. She is currently completing her Master’s degree in Cultural Management at the MDW in Vienna. In addition to her passion for culture, she is enthusiastic about all kinds of board and mountain sports, she is a ski instructor and co-founder of a local skateboard festival in Vienna. She has worked at the ImpulsTanz Festival and is now working for the Capital of Culture as a volunteer coordinator.
Communication & Marketing
Stefan Heinisch
Head of Communication and Marketing
Coordination Mobility, Tourism & Regional development
Project management Wirtshauslabor Salzkammergut
Project management Salzkammergut Culture Guide (App)
Stefan Heinisch grew up in Ansfelden and, after stopovers in destination management in Salzburg and Carinthia, landed back in Upper Austria (Almtal). Among other things, he is a trained hotel manager and studied tourism management and leisure business in Krems with stays abroad in Philadelphia (USA) and Florence (Italy). In 2018-19, as project manager and part of the bid team, he was jointly responsible for the award to Bad Ischl – Salzkammergut. After the founding phase of the Capital of Culture Bad Ischl – Salzkammergut 2024 GmbH, he also briefly acted as managing director from August 2020. After 2 years on the programme team, he has been in charge of the communications department since April 2023 and also coordinates the areas of mobility and tourism cooperation.
Julia Schwarz
Communication & Marketing Assistant
Production Assistance
Julia Schwarz grew up in the Mühlviertel and has spent a lot of time abroad over the last 10 years. She has lived in the United Kingdom, Switzerland, New Zealand, Australia and Canada, among other places, and worked in the event and communications sector.
She has only recently returned to Austria and is even more excited to be part of this unique project, to be able to contribute her international experience and to live in the beautiful Salzkammergut region. She supports the communications and production team and is in charge of the main exhibition “sudhaus – art with salt and water”.
Tamara Mair
Marketing Campaigns & Print
Tamara grew up in Vöcklabruck and studied journalism and communication sciences in Vienna. Her focus was on PR and TV. After graduating, her career choice led her to Salzburg. Here she worked for a trade magazine for cable car technology and mountain tourism.
She was particularly enthusiastic about tourism, which is why she is all the more pleased to be able to live out her passion for print and the Salzkammergut region in her work in marketing campaigns for print at the European Capital of Culture 2024.
Andreas Kepplinger
Website & Content Management
Born and raised in Linz, Andreas Kepplinger has specialized in managing various online projects for two decades. After successfully graduating from the Industrial Design program at the Linz University of the Arts, he took on responsibility for the website of Linz09 European Capital of Culture, before setting up the social media department in the Communications and Marketing division of the Linz City Council.
Since 2009, Andreas Kepplinger has been a member of the board of the culture and media association junQ.at and is part of the chief editorial team of the online magazine subtext.at. Parallel to his work in the digital field, he is also active as a photographer. These diverse activities enable him to work closely with other cultural professionals, organize events and contribute his extensive expertise in the fields of online communication and media.
Carina Pollak
Social Media
Carina Pollak grew up in Ebensee and studied communications in Vienna, specializing in new media. In Vienna she also gained her first practical experience in the editorial department of a radio station and in marketing in various industries and companies. Since her childhood she has always been involved in musical projects mainly as a singer. Today she lives again in Ebensee with her husband, her little daughter and many pets. Her work at the European Capital of Culture Bad Ischl – Salzkammergut 2024 combines her social media skills, her home and her passion for art and culture. #salzkammergut2024
Johanna Leitner
Social Media
Johanna Leitner is a photographer who grew up in the Mühlviertel region of Upper Austria and in Moscow. After completing her apprenticeship in Gmunden, she studied photo design in Berlin. Her photography focuses on people and travel, architecture and interior design, events and fine arts.
Professional stations included the modelling agency Indeed Models Berlin, Pixel Hotel as part of the Capital of Culture Linz 2009, as well as the Ars Electronica Festival, Linz.
Johanna Leitner has been working in the Capital of Culture’s social media team in the field of photography and videography since the end of 2023. She lives in Altmünster and Linz.
Doris Murray
Mobile office and customer relationship
About 2 years ago, Doris had the idea – to work with the “Mobile Office” for the Capital of Culture 2024. The Lower Austrian lived abroad for 7 years (USA, Switzerland, England) and has lived in Gmunden for 25 years. She gained professional experience in banking, in the national and international hotel industry, 18 years in self-employment as AUSTRIA GUIDE and in consulting. Doris is clear in her communication, works efficiently, creatively and solution-orientated, approaches her fellow human beings openly – with appreciation and empathy.
In her private life, she is a family person, does voluntary work for children and young people, is out and about in nature, travels and reads a lot, continues to educate herself and enjoys music and cultural events. Her motto: “Life is change… Our life is what we make of it.
Press
Lisa Holzinger
Coordination Press and Public Relations
Lisa Holzinger grew up in Laakirchen and studied art history in Vienna. After more than ten years in Vienna, she moved back to the Salzkammergut region after the birth of her daughter, where she makes her home in Gmunden. After working in gastronomy, a media agency and a magazine publisher, she now supports the Capital of Culture team on site in press and public relations matters. Along the way, she is also completing a doctorate at the University of Applied Arts in Vienna. Now she quenches her thirst for art and culture in the Salzkammergut.
Christina Werner
Coordination Press
kunstpresse.at on behalf of the European Capital of Culture Bad Ischl Salzkammergut 2024
Administration
Veronika Thumfart
Office Management & Reception
Veronika Thumfart grew up in Bad Goisern and now lives back here on a mountain farm after a longer stay in Switzerland. In 2015, she completed a degree in business psychology in Krems and mediation training in Munich. She joined our office and reception team in October.
Bärbel Seidler
Legal and Contractual Affairs
Bärbel Seidler was involved in cultural tourism projects, worked in regional development, city marketing and adult education until she settled down in municipal cultural management. Frauenakademie Mühlviertel, Stadtmarketing Enns, Kulturamt Leonding and Schloss Traun are some of her stations. She is permanently associated with the Galerie Seidler. Her training as a tourism businesswoman and her later master’s degree at the Institute for Cultural Management of mdw give her a solid background. She enjoys solving tricky situations with creative ideas.
Jutta Piffl
Accounting
Jutta Piffl, born in Linz. Lives in Linz and Bad Ischl. Her passion for arithmetic and figures as well as her enthusiasm for her profession led her back into professional life after her retirement. Before that, she was an accountant and worked for 22 years in the management of BÄKO – ÖSTERREICH Großeinkauf der Bäcker und Konditoren e.Gen. There she was in charge of the accounting, human resources and controlling departments. In addition to the associated challenges and tasks, she devoted herself with great pleasure to the training of apprentices. Her long-time interest in theater and concerts connects her with culture.
Marion Brunner
On her journey to the Salzkammergut, Marion Brunner can look back on many wonderful stops along the way. Born and raised in Bischofshofen, she went to Graz to study history and earn a master’s degree. For lectures at international symposia, the path also led to Admont or Budapest. For the past five years Marion Brunner worked in the palaces of the princely Liechtenstein family in Vienna, where – among many other activities – she was responsible for organizing guided tours for the international public and managed and coordinated the associated art education. Privately, her travels have taken her to more than 50 countries on four continents – and to many mountains in the Salzkammergut. But there’s no place like home.
Hannes Rainer
Project Controlling
Hannes Rainer, born in Bad Goisern, worked in Vienna for many years before settling down again in his old home country. Professionally, he is particularly interested in corporate management, where he gained extensive experience of “corporate cultures” in a wide variety of industries as a controller, commercial manager of an industrial company and self-employed consultant. In his private life he is a family man with two daughters and is enthusiastic about everything historical, archaeology, travel and sports.
Agencies
Marketing & Communication
GRUPPE AM PARK
GRUPPE AM PARK was born as a classic & digital communications agency in Linz. It is the legitimate descendant of the agencies Buchegger, Denoth, Feichtner and Haslinger, Keck, which were jointly awarded for the full-service communication of the Capital of Culture Linz 2009. In addition to integrated campaigns, branding processes, etc. for international, national, as well as regional brands, the group continues to focus on cultural projects. For the Cultural Capital Salzkammergut 2024, Gruppe am Park thinks, plans and designs the brand identity as well as the campaigns and the digital presence.
Graphic & Design
doppelpaula
As an agency for design & communication doppelpaula makes brands and messages visible and tangible. More info and insights into current projects can be seen on the website.
Social Media
Agentur Durchblick Kommunikation im digitalen Raum
Anita Thanhofer
The European Capital of Culture Bad Ischl Salzkammergut 2024 is supported in the areas of social media communication and online marketing by the agency Durchblick Kommunikation im digitalen Raum.
The agency founder Anita Thanhofer is an art historian, cultural mediator and online marketer. She accompanies and supports cultural institutions, companies and cultural professionals in the areas of: Communication in the digital space, online & social media marketing, cultural mediation, teaching and further education. As a social media strategist, she keeps an eye on the wishes and needs of the online community for #salzkammergut2024 and provides the digital audience with information and atmosphere on the social media channels.
Sponsoring
PROFS
PROFS has over 25 years of experience in consulting, marketing, monitoring and media relations. The agency, based in Ebensee and Vienna, manages the win2day ICE Hockey League and is additionally rooted in sailing and running. Cultural projects such as the Austrian Film Award and the Viennale round off the portfolio. From sports commitments and CSR projects to cross-league cooperations – the 360° partner service always finds individual solutions.
Merchandising, "Friends" program
Simon Lachner
“Cultural” hospitality has been his passion since the first Austrian European Capital of Culture. At Graz03, Simon Lachner was jointly responsible for the gastronomic supply in the 03Bar, List-Halle or the Dom in Berg. Back in Upper Austria and after completing his education in tourism management, he started in 2007 with the hospitality project wir09 as a division manager in the Linz09 team. Since 2010, Simon Lachner has also been working for the State of Upper Austria (OÖ Landes-Kultur GmbH formerly OK) in the area of network management and sponsoring for art projects such as Höhenrausch.
In addition to the development and support of an economic / tourism network, his focus is on making this event visible and tangible outside of his program. In this way, drinks, culinary novelties, giveaways, sales articles and cross-marketing products are developed together with partners in order to reach many touchpoints with the audience in addition to creative forms of advertising.
