In doing so, there won’t be any dos and don’ts, instead, extraordinary snapshots will be created with a twist. From long-established seniors, as well as “Zua-G’Roasten” seniors, as the people tend to say in the Salzkammergut region. The rule of thumb is “everything is possible, but nothing is forced!” – all of the models have the right to comment on the styling and outfit, but are always happy to be inspired by those with the experience, so that the artistic idea can be realized.
The portraits also represent a counterpoint to the general development: Every day, we are bombarded by the thousands of fashion images in the media: beauty, youth and a specific ideal of beauty are the top priority there. But, in doing so, we forget, and most of all, unlearn, how to look at true beauty – one’s life, experience, lined faces, wrinkles and character.
“Everyone wants to grow older, but no one wants to be old!” is a sentiment that is heard over and over again. The current bourgeoning body and age positivity movement lets us all hope that there is still a great deal more to be done! Old things like classic cars, vintage clothing, old art and antiques are often assessed as valuable and expensive – why not older people themselves?
The portraits will be displayed in exhibitions in the elderly care facilities in order to open them up as well as to experience them as places of art and encounters. An extraordinary bridge between young and old will be created.