Åhnlroas – Old:New:Fashioned

Photo Art Project: Portraits of Extraordinary Senior Citizens in the Salzkammergut Region

Portraits will be made of “mature supermodels” in extraordinary outfits – from the modern, hip and wild all the way to the traditional, old-timey, classical, from “grand dames et messieurs” all the way to simple Sunday fashion. The aged Salzkammergut region in all of its facets. The portraits will be displayed in exhibitions in the elderly care facilities in order to open them up as well as to experience them as places of art and encounters.

(Original title: Åhnlroas – Alt:Neu:modisch)

Subject to change
Altmodisch
Programline
Contributors

Catherine Ebser (Artist and Project Leader)

Simone Barlian (Head of Programme Visual Arts)
Teresa Kranawetter (Assistance Visual Arts)

When
starting April 2024

About the project

In doing so, there won’t be any dos and don’ts, instead, extraordinary snapshots will be created with a twist. From long-established seniors, as well as “Zua-G’Roasten” seniors, as the people tend to say in the Salzkammergut region. The rule of thumb is “everything is possible, but nothing is forced!” – all of the models have the right to comment on the styling and outfit, but are always happy to be inspired by those with the experience, so that the artistic idea can be realized.

The portraits also represent a counterpoint to the general development: Every day, we are bombarded by the thousands of fashion images in the media: beauty, youth and a specific ideal of beauty are the top priority there. But, in doing so, we forget, and most of all, unlearn, how to look at true beauty – one’s life, experience, lined faces, wrinkles and character.

“Everyone wants to grow older, but no one wants to be old!” is a sentiment that is heard over and over again. The current bourgeoning body and age positivity movement lets us all hope that there is still a great deal more to be done! Old things like classic cars, vintage clothing, old art and antiques are often assessed as valuable and expensive – why not older people themselves?

The portraits will be displayed in exhibitions in the elderly care facilities in order to open them up as well as to experience them as places of art and encounters. An extraordinary bridge between young and old will be created.

More portraits will be shown in subsequent exhibitions and in the respective retirement homes in Bad Aussee, Bad Ischl, Bad Goisern, Laakirchen, Obertraun, Vorchdorf and Unterach.

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