Dialogue is a matter of relationships: How a tourism region develops


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Im Woferlstall
© E.I.K.E Forum


If anything is constant, it is change: this also applies to the tourism industry. On the one hand, tourism regions are confronted with a variety of challenges: Climate change, digitalisation, staff shortages and succession problems in businesses, but also the overuse and development of the landscape. At the same time, the Salzkammergut is a sought-after landscape and destination, surrounded by conurbations in a market where travellers and guests are looking for new experiences and encounters.

But how can we rethink and reorganise tourism together and create new offers? How to utilise the existing knowledge and creativity of all those involved in tourism? How to further develop a tourism region in harmony with the population, with those working in tourism and with respect for nature and the landscape?

Reinhard Lanner, tourism marketing expert from Salzburger Land and Pamela Binder, Managing Director of the Ausseerland-Salzkammergut Tourism Association) will present their thoughts and ideas for the future development of rural tourism regions. In the subsequent dialogue, Franz Steinegger, Mayor of Grundlsee and initiator of the landscape conservation fund, and Anna Scheffer (tourism trainer, born in Altenmarkt and now living in Bad Mitterndorf) will be asked about their perspectives and experiences on the topic of the evening – with the involvement of the interested audience.

About the “Zukunftsbühne Hinterberg”

The “Zukunftsbühne Hinterberg” focuses on “New perspectives for rural regions beyond the mainstream” as the centrepiece of the Capital of Culture activities of the E.I.K.E.-Forum – Woferlstall. It searches for traces of future potential and innovative approaches in the region – with a view to general and European developments: With a public dialogue series, a summer school in cooperation with the University of Salzburg as well as a visit rally and excursion to forward-looking initiatives.

Impulse: Reinhard Lanner (tourism expert) and Pamela Binder (TVB Ausseerland-Salzkammergut) – Dialogue partners: Franz Steinegger (Mayor of Grundlsee), Anna Scheffer (tourism trainer, Bad Mitterndorf)

Event info

Woferlstall Bad Mitterndorf
Pupils, students, apprentices & senior citizens: €5,

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